From the Team
Craftsmith Insights
Insights, industry perspectives, and practical knowledge from the Craftsmith team.
Beverage Can Packaging: When to Move from Digital to Offset
Packaging is one of the most consequential cost decisions a growing beverage brand will make — and one of the most commonly mistimed. Understanding the progression from labels, pressure-sensitive labels, or sleeves to offset cans can save you real money and improve margins. Here's what you need to know to balance the cost of goods while managing inventory and why timing matters.
Effective Immediately: All Production Defers to the Moon
We consulted three PhDs, a sommelier, and our guy Chuck who’s really into astrology. Here's what we found.
Craftsmith's Approach to THC Beverage Production: Potency, Testing, and Compliance
Making a great-tasting THC beverage is one thing. Making a compliant, consistent product at scale is an entirely different operational challenge.
The “Kill Step”: Why Tunnel Pasteurization Is Essential for Beverage Stability
In beverage production—especially for low-alcohol, sweetened, or micro-sensitive drinks—stability is everything. You can brew or blend the perfect liquid, but if it does not survive the journey to the customer, the brand suffers.
Beyond the Batch: What Real Partnership Looks Like
At Craftsmith, we start where you are. What matters most to you? What does success look like six months from now? From there, the conversation finds its own shape — because what someone needs at this stage varies a lot, and the best thing we can do is make sure the next step is the right one for their product and their goals, not just the next step on a standard list.